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GAIA's 2050 CREATIVE BRAND CAMPAIGN PHOTOGRAPHY
TYPE
COMMISSIONED BY RISKIT MAG
YEAR
2025
Creative and Art Director, Photographer and Editor
By Mahsa Malek
Location
Los Angeles At Commapix Creative Studio
The main challenge was translating an everyday product into a visually elevated story, one that communicates freshness, softness, and a connection to nature while maintaining clarity for e-commerce and brand use. Balancing conceptual elements like fruit-inspired wrapping and natural cues with product visibility across the full set was central to this Creative Brand Campaign Photography project.
Post-production focused on a consistent color treatment to preserve brand continuity and highlight the vibrancy of the fruit-inspired elements. For selected visuals, AI-assisted techniques were used to generate ceramic surfaces and subtle water droplets, introducing a refined bathroom context without overpowering the composition.
The result is a versatile set of assets for e-commerce, marketing, and brand storytelling, elevating Gaia's 2050 beyond its functional role into something clean, concept-driven, and unmistakably intentional.
