How it All Started

Photographing Ryan Simkhai’s eyewear line was both exciting and technically challenging. Having worked closely with the brand over the span of a year, I became familiar with a wide range of frame styles, which deepened my creative approach to the shoot. Managing reflections on the lenses required precise lighting and detailed post-production in Photoshop.

Since the brand embraces a more approachable, everyday aesthetic, I focused on enhancing the vibrancy of the frame colors to make them visually striking and sales-driven. The final imagery was crafted to be bold, clean, and aligned with the brand’s commercial goals.